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Ashley Lanes Tavern Brings a New Vibe to the West Ashley Bowling Alley

Ashley Lanes Tavern Opening Bowling Alley

If you’ve been to the Ashley Lanes bowling alley in recent years, you know that it was in need of some serious updates. The leadership at Queen Street Hospitality (restaurateurs of 82 Queen, Swig & Swine, and Lowcountry Bistro) saw this need too, so they started a revitalization project. With the opening of Ashley Lanes Tavern, a new eatery attached to the alley, the entire building is on its way up. Ashley Lanes is ready to offer delicious fare in a casual environment and to become a go-to spot for families to enjoy a night of bowling. Catch a glimpse of their new menu, stop in for lunch or dinner, and attend the grand opening party coming up on August 19th at 7pm. We look forward to seeing you there!

 

Ashley Lanes Tavern Opening Bowling AlleyAshley Lanes Tavern Opening Bowling AlleyAshley Lanes Tavern Opening Bowling Alley

Ashley Lanes Tavern Opening Bowling Alley

Want to spread the word about a new business on the local scene? Call Momentum Marketing today at (843) 377-8450.

Momentum’s Patti Travasos Co-Hosts Brooke Ryan’s Podcast

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Yesterday, our Account Supervisor Patti Travasos joined Two Girls and a Guy’s Brooke Ryan on her local podcast Love this Buzz. The two chatted with John Barnhardt (Emmy Award winning cinematographer responsible for Les Cineastes with Bill Murray) and Alesya Opelt (Founder and CEO of Alesya Bags).

The group met at 82 Queen (a Momentum client) and had a bite to eat and cocktails at the quintessential Southern eatery while they talked about living and working in the Lowcountry. Curious about the topics of conversation? Brooke asked fun questions, such as: Who would you choose to introduce you before your presidential nomination speech? What’s one of your craziest stories? And what advice would you give to those just beginning their careers?

Catch the whole podcast here.

Want a marketing team that puts your business in the spotlight? Give Momentum Marketing a call at (843) 377-8450.

Wednesday Inspiration

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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair of GE

Let Momentum Marketing work in perpetual motion for your brand everyday. Call us at (843) 377-8450.

Momentum Girls Test Drive the Infiniti QX60

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Social Media Manager Julia Melvin and Events and Content Manager Megan Busch hit the road for Baker Motor Company this week, test driving the all-new 2016 Infiniti QX60 to create quality content for the dealership. They drove around town, snapping photos and videos of the crossover at local Lowcountry spots. That test drive turned into a week of Facebook and Instagram content, an in-depth review for Baker’s blog, and plenty of images for promotion on the company’s website.

Need help with exciting, customized content for your business? Give Momentum Marketing a call today at (843) 377-8450.

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On the Road Again in an Infiniti: A Review of the QX60

By Megan Busch

I’m not a girl who knows a ton about cars. I’ve driven Jeeps all my life (as has my mother), and I really haven’t veered off that track—ever. So, I’ve teamed up with the group at Baker Motor Company to try new things, namely cars outside my norm. A few times each month, I’ll be driving one of Baker’s cars and letting you know what I think. This isn’t going to be a series of Car and Driver or Motor Trend reviews. It’s just a girl sharing her honest opinion about some nifty vehicles.

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A few weeks ago, I sat in the driver’s seat of a Porsche 718 Boxster. If you missed my review of the zippy little car, you’ll want to check it out here. This week, the team at Baker put me in something completely different—a 2016 Infiniti QX60—which upon first glance, seemed to be a solid, practical investment. At the dealership, General Sales Manager AJ Geffert let me know that other shoppers felt this way, too. The QX60 crossover is the number-one selling Infiniti at the showroom. I currently drive a Jeep crossover, and the design has always been efficient for errands, hauling the bikes, or toting my dog, Scout, around town. Infiniti’s version definitely steps it up a notch.

To read the full review, click here.

Vote Today for the New Cooper River Bridge Run Art

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During the 2017 People’s Choice voting session, Cooper River Bridge Run lovers can vote for the tee-shirt and poster design for the upcoming race. Now hosted four years in a row, the People’s Choice process allows for Charlestonians and all people throughout the nation to cast their votes to help determine the official artwork. The People’s Choice winner will automatically be one of the ten finalists presented before the judges to determine the final design. This year’s race marks 40 years of Bridge Runs between Mount Pleasant and Charleston, and the organizers are eager to celebrate the milestone.

The official design will be unveiled in August 2016, and the winning art will be featured on the race tee-shirts and the race poster. People’s Choice voting will end tomorrow—July 26thso give your input today!

Need help promoting a contest or upcoming event? Let Momentum Marketing help!

Three Key Collaborations for Your Business

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Helen Keller said, “Alone we can do so little; together we can do so much.” Such is true in business, and in the local market, collaborations play an important role in the success of an organization. When businesses work together to promote a cause, host an event, or garner new customers, the results are stellar. Check out these three types of relationships your business should be pursuing.

 

  1. Collaborating with a Cause: Non-profit organizations benefit immensely from partnerships with local industries, from small businesses to large corporations. Affiliating with a cause or non-profit not only gives back to your community, but it also creates a connection in consumers’ minds between your product or service and a cause they’re passionate about. Choose an organization you love or one that meshes with your brand (such as a soup kitchen to feed the homeless if you run a restaurant). The partnership will become mutually beneficial to both you and those you’re helping.
  2. Collaborating with Another Brand: Is there another company that complements your own? Perhaps you own a high-end bartending service and at a networking event, you run into a well-respected caterer. Surely a bond between these two businesses would be a positive connection as the caterer recommends your company to clients and vice versa. Local businesses that work together thrive in the community.
  3. Collaborating with an Event: You don’t have to build an event from the ground up to showcase your brand. Event sponsorship programs exist for this very reason. Partner with an event that attracts your own target audience. For instance, if you’re developing a natural, no-grain dog food formula and marketing that product to animal lovers, it would be in your best interest to partner with a local pup-friendly event. Consider the sponsorship carefully and ask important questions—Is the cost appropriate? How much exposure will I actually be receiving? And is it likely that attendees will become customers?

 

Collaborations are key in today’s marketplace, and the right partnerships and relationships can take your business from average to excellent. Need help figuring out which collaborations are right for your company and fostering relationships with local non-profits and events? Give Momentum Marketing a call today at (843) 377-8450, and let’s get started.

Momentum Welcomes Community Pizza House

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Drawn to our rock-star team producing killer ads, a great digital presence, and top-notch events, Community Pizza House has teamed with us to develop their brand and spread the word about their fresh, simple pies served in a warm community environment.

What is Community Pizza House?

Part of the Steel City Pizza Group, Community Pizza House is run by a dynamic team from Pittsburgh. They work hard, and they know that a hard day’s work should be rewarded with delicious food and a cold beer. So they built Community Pizza House near the Tanger Outlets in North Charleston. The eatery is perfect for a quick lunch—you order at the counter, grab a number, and wait for your delicious personal pizza to be delivered to your table. For dinner, the restaurant transforms into a full-service tavern. The bar whips up delicious drinks to complement their pizzas, and if you want to relax in the open air, the rooftop offers ample seating and an additional bar area.

One of just a handful of local restaurants in the Tanger area, Community Pizza House should be your destination for a quick lunch or a laid-back supper.

Welcome to Momentum Marketing, Community Pizza House! We’re excited to be working with you.

Need help revamping your marketing plan from the ground up? Call Momentum Marketing today at (843) 377-8450.

Huge Congrats to Rosalyn—She’s Getting Married!

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The Momentum team is thrilled to congratulate our Account Coordinator Rosalyn Caudle! Last night, her handsome boyfriend Jordan became her fiancé. The two are so excited to tie the knot!

From Momentum, a toast to the happy couple—champagne, of course!

Gwynn’s of Mount Pleasant’s Sweet Summer Sale Is Happening Now

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Our client and favorite local department store, Gwynn’s of Mount Pleasant, is in the midst of their Sweet Summer Sale! Chic summer trends are currently 70% off, meaning you can stock your wardrobe for the rest of the hot-and-humid months for a fraction of the cost. The style experts at Gwynn’s pride themselves on being local leaders in the fashion industry, always in-the-know about designer looks straight from the runways of New York and Paris.

Plus, the Mount Pleasant store has recently undergone a large-scale renovation, creating dressing rooms fit for a queen. Travertine marble, upscale decor, and ample space give shoppers a relaxing and fabulous environment to model the season’s hottest looks.

Stop in to shop today during the Sweet Summer Sale and find warm-weather styles at 70% off the original price.

We enjoy promoting our clients’ sales and events. Need help tailoring a promotion to suit your retail company’s needs? Give Momentum Marketing a call today at (843) 377-8450.

Baker Motor Company Showcases Infiniti Models at Last Party at the Point of the Year

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It’s bittersweet to close out the season of Party at the Point, Mount Pleasant’s longstanding summer concert series. For the past several months, we’ve been working diligently for our client (and Party at the Point sponsor) Baker Motor Company to show off their newest vehicles to all in attendance. For this last event at Charleston Harbor Resort and Marina on Friday, we showcased four Infiniti models—the QX50 crossover, the Q50S sedan, the Q50 sedan, and the QX60 crossover. Partygoers enjoyed getting an up-close peek at the Infinitis while they grabbed a snack and a drink and listened to the sounds of Sgt. Submarine, a local Beatles tribute band.

Many thanks to the Party at the Point hosts—Charleston Harbor Resort and Marina, Ear for Music, and 105.5 The Bridge—for all of their hard work creating such an awesome event year after year!

Need assistance with results-focused sponsorships and community involvement for your company? Call Momentum Marketing today at (843) 377-8450.

Behind the Scenes of an ABP Makeup Photo Shoot

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On Tuesday, the Momentum Marketing team assisted with creatively styling a photo shoot in Mt. Pleasant for our client ABP Makeup, a cosmetic line created by professional makeup and hair artist Ashley Brook Perryman. Recently, the Charleston local developed her own line of custom-blended lipstick sheers. Her lip sheers are uniquely formulated to be moisture rich with grape seed oil, soybean oil, jojoba seed oil, avocado oil, aloe, and shea butter. Custom blended by professional makeup artist Ashley Brook Perryman, each color is blended to look universally similar on every type of skin tone.

Momentum’s Account Executive McKenzie Welch was on-scene at Tuesday’s photo shoot with Ashley and photographer Christopher Shane to help with styling and direction. The whole production crew is eager to see the final edited photos showcasing Ashley’s new lipstick sheers.

ABP Makeup’s lipstick sheers can be purchased online at abpmakeup.com or in-store at Out of Hand.

Need help creatively directing a photo shoot for your business’s product or service? Call Momentum Marketing at (843) 377-8450.

Mark Your Calendar to Shop at Palmetto Moon During Tax Free Weekend

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South Carolina’s annual back-to-school tax-free shopping weekend has been scheduled for August 5-7, 2016. The state cuts its normal tax on items such as clothing, accessories, footwear, school supplies, and computers to give parents shopping for necessary back-to-school items a small financial break.

That weekend, don’t forget to visit Palmetto Moon, a regional specialty gift and Southern lifestyle apparel retail chain with corporate headquarters in Charleston. The team here at Momentum will be shopping for some of our favorite brands: Southern Marsh, Simply Southern, Yeti, Jack Rogers, Costa, Rainbow Sandals, Columbia, Guy Harvey, Olukai, Kavu, Ray-Ban, Southern Fried Cotton, Lilly Pulitzer, Sanuk, Scout, and many more. We’re sure you’ll find something you love, too! With 10 locations— Charleston, North Charleston, Mount Pleasant, Summerville, Florence, Myrtle Beach, Hilton Head, Greenville, Columbia, and Savannah—it’s always convenient to stop in and shop.

Need help spreading the word about your retail store’s sales and promotions? Call Momentum Marketing today.

LimRic Plumbing, Heating & Air Grants $500 to Katie’s Krops

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Every month, LimRic Plumbing, Heating & Air gives $500 to a local non-profit organization through their LimRic Give Back Grant campaign. This month, the company presented a $500 check to Katie’s Krops, which empowers youth to start and maintain vegetable gardens of all sizes. Katie Stagliano, founder of Katie’s Krops, is a 17-year-old with a passion for fighting hunger. She described, “Growing vegetables is fun, and it’s so great to help people. If I can do it, anyone can. It doesn’t take a huge garden; just a pot on your front porch with one vegetable plant can make a difference. If people (I hope lots of kids, too) could grow even one vegetable plant and donate the harvest to a local soup kitchen, we could make a huge difference in the fight against hunger.” David Miles, owner of LimRic Plumbing, Heating & Air was enthusiastic to donate on behalf of his company to Katie’s Krops. “It was a pleasure to meet Katie and learn about her passion for feeding the hungry through gardening all over the United States. We are delighted to help her business grow through the LimRic Give Back Grant,” he said.

Facebook fuels LimRic’s Give Back Grant. Through nominations and voting on the social media site, individuals can voice their opinions about which non-profit should receive each month’s grant. The charity with the most votes at the end of each voting period receives the $500 donation.

We’re honored to work with a company so eager to give back to its community. LimRic has a true passion for service and for supporting local initiatives!

Want to immerse your business into your thriving local community? Give Momentum Marketing a call at (843) 377-8450.

indiGO Auto Group’s COO Kelly Wolf Recognized by Automotive News

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We’re so proud of Kelly Wolf, Chief Operating Officer of our automotive client indiGO Auto Group. This week, he appeared on Automotive News’s 40 Under 40 list. Automotive News describes, “A career in auto retailing requires hard work, business savvy, a willingness to learn and change, and a temperament well-suited to the business. A person with all of those attributes will succeed. Someone who excels in one or more of them will stand out. And men and women who put that package together early enough in their careers will be honored on Automotive News‘s list of 40 Under 40.” Starting as a salesman after college at Mercedes-Benz of Houston North, Wolf has since built a thriving career in the automotive field. In 2010, indiGO Auto Group’s Chairman and CEO Todd Blue hired Wolf to be the manager of Porsche of North Houston. Under Wolf’s leadership, sales increased at the Porsche dealership by nearly 500%. Now, Wolf oversees all seven indiGO locations in Texas, Missouri, and California.

BRAVO to Kelly Wolf for this prestigious recognition in the automotive industry!

Is your company or are your employees nominated for national and local awards? Let Momentum help put your business in the spotlight.

Momentum Marketing Organizes Porsche 718 Boxster Launch for Baker Motor Company

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On Friday July 8th, Baker Motor Company celebrated the launch of the Porsche 718 Boxster, and the entire team enjoyed showing off Porsche’s new model. We were so excited to work with the group at Baker to organize the event, decorate the VIP area, and handle the guest list. Baker’s guests were invited to Mount Pleasant’s Party at the Point, which takes place at the Charleston Harbor Resort and Marina. Party at the Point is a summer concert series that’s held every Friday in May, June, and July; it’s organized by Charleston Harbor Resort and Marina, 105.5 The Bridge, and Ear for Music. The Porsche 718 Boxster VIP launch event featured stunning waterfront views of the Charleston skyline and the Arthur Ravenel Jr. Bridge, live music from the Dubplates (a talented Lowcountry-based reggae band), a spread of catered food, plus plenty of delicious libations. Momentum has worked with the organizers of Party at the Point for years, and we’re happy to facilitate such a great relationship between the enjoyable event and our client, Baker Motor Company.

Do you need help partnering your business with local happenings, or are you looking to host an expertly planned and executed party? Call Momentum Marketing today!

Porsche Launch Porsche Launch

Momentum Girls Take on the Porsche 718 Boxster

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This week, our Social Media Content Manager Julia Melvin and our Events and Content Manager Megan Busch took a spin in the 2017 Porsche 718 Boxster to compose a fun review of the luxury roadster for Baker Motor Company. Take a look at Megan’s thoughts about the brand-new vehicle below and the fantastic photos that Julia took for the blog and Baker’s social media accounts!

Looking for quality content for your business’s marketing plan? Contact Momentum Marketing today.

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Fast Cars and Freedom: A Review of One Girl’s Joyride in a Porsche 718 Boxster

By Megan J. Busch

I’m not a girl who knows a ton about cars. I’ve driven Jeeps all my life (as has my mother), and I really haven’t veered off that track—ever. So, I’ve teamed up with the group at Baker Motor Company to try new things, namely cars outside my norm. A few times each month, I’ll be driving one of Baker’s cars and letting you know what I think. This isn’t going to be a series of Car and Driver or Motor Trend reviews. It’s just a girl sharing her honest opinion about some nifty vehicles.

This week, I took a joyride in a 2017 Porsche 718 Boxster around downtown Charleston (thankfully with no wrecks and no speeding tickets). You can probably imagine that after my 15-plus years of running the roads in a Jeep, the zippy power and luxury of the Boxster was like taking a kid who has only eaten carrots to an ice cream shop. I’m not necessarily saying I don’t like my Jeep, but this was definitely cooler.

READ THE FULL ARTICLE HERE! 

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Cooper River Bridge Run Design Contest 2017

Cooper River Bridge Run Design Contest

Have a great idea for the 2017 Cooper River Bridge Run t-shirts and promotional posters? Submit your design in CRBR’s contest today! The July 15th, 2016 deadline is approaching quickly.

Here are the details:

All media is acceptable; the winning design will be reproduced and printed by 4-color process. The overall size should not exceed 30 x 30 inches (at least 20 x 30 inches is suggested), and it should be mounted on a foam core. A vertical orientation (where the overall width is smaller than the overall height) is recommended—keep in mind the proportions of a t-shirt.

CRBR recommends that the artist/designer include the following text within or around the image area:

Cooper River Bridge Run 10K // April 1, 2017 // Charleston, SC // 40th Anniversary

If this text is not included, the Bridge Run will collaborate with the winner to decide on text placement.

 

Drop-off Schedule: Drop-off Monday through Friday, 10 AM- 5 PM until July 15, 2016 at the CRBR Store, or ship to CRBR at 716 South Shelmore Blvd. #105, Mt. Pleasant, SC 29464.

Judging: The jury will meet in late July. A display of all work, awards, and a reception for all the artists will be held in August. The winning artist will be contacted by telephone by August 1st, and all others will be invited to the unveiling party (exact date to be announced).

Awards: The jury will be looking for one dynamic image to represent the Bridge Run as both a poster and a t-shirt. The winner will receive $1,000, significant recognition, 100 posters, and 24 t-shirts. The jury reserves the right to pick a separate poster and t-shirt winner, with each receiving $500, and the CRBR reserves the right to reject the selected image if it is deemed to be inappropriate or of insufficient quality to represent the event (such a decision by the CRBR would be extremely unlikely).

 

Please note that all entries become the property of the Cooper River Bridge Run, and if not chosen as the winning entry, artwork will be auctioned off to benefit the Bridge Run Charity Connection charities.  The winning entry will be framed and will hang in the Cooper River Bridge Run office. By entering the contest, you certify that this is your original work and you give permission for this work to be reproduced for purposes of publicizing the Bridge Run and/or the design competition.

 

Find out more about the Cooper River Bridge Run Design Contest here.

Success at Friday’s Party at the Point with Baker Motor Company

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Each Friday since the beginning of May, we’ve been working on behalf of Baker Motor Company to make their partnership with Party at the Point a success. Our team enjoys arriving at the Charleston Harbor Resort and Marina early to hang banners and arrange several of Baker’s cars at the entrance of the event so that attendees get a first-hand glance at the luxury automobiles. This past week, we featured four new Mercedes-Benz models.

We’re so excited to facilitate this collaboration between Baker Motor Company and the team that puts together Party at the Point—Charleston Harbor Resort and Marina, 105.5 The Bridge, and Ear for Music.

Need help organizing sponsorships and planning events? Call Momentum Marketing at (843) 377-8450.

Momentum Marketing’s Julia Melvin Speaks at Charleston’s Social Media Day

Momentum Marketing Team at Social Media Day

Three years ago, Mayor Riley officially recognized June 30th as Social Media Day in Charleston. Each year since, social media experts have come together to celebrate the growth of the industry. Social Media Day 2016, held at the Charleston Museum, added a new element to the festivities—educational panels. Our Social Media Content Manager Julia Melvin provided her expertise in a crisis communications discussion, answering questions about how to handle clients’ accounts during times of emergency in the Lowcountry. The panelists specifically referenced the Emanuel AME church shooting, last October’s flooding, and the Walter Scott case. Some topics included:

  • Should companies address major city events on Facebook and Twitter? If so, how?
  • Should businesses engage in discussions about crises with their followers?
  • How long should a company wait before posting something crisis-related?

These questions were addressed not only by Julia, but also Molly Waring (Director of Media Relations at Explore Charleston), Lauren Mueller (Tourism Marketing Coordinator for the State of South Carolina), Cameron Wolfsen (Communications Coordinator for the City of Charleston), and Natalie Hauff (Media Relations Coordinator for Charleston County Government).

Our team was also excited to attend an informative #SquadGoals discussion that followed the Crisis Communications Panel. We heard from several Charleston bloggers, including Annie Reeves, CHS Food Writer, and The Cocktail Bandits, about their interactions with local companies and events. Jenny Dennis of SKIRT Magazine, Laura Kate Whitney of Charleston Wine + Food, Skelly Stevens of Polished Pig Media, and Ashley Mitchell of Charming Inns weighed in from a business perspective about collaborations with bloggers.

The day ended with a cocktail hour featuring small bites from Tristan, CRU Catering, and B. Gourmet accompanied by beer and wine from ICEBOX.

 

Need help posting thoughtfully and appropriately on your business’s social media accounts? Did you know that you can collaborate with local bloggers to grow your company’s audience? Let Momentum Marketing help!

Palmetto Moon Rocks 4th of July

Palmetto Moon 4th of July Inventory

We’re so happy to work with Palmetto Moon to promote their American pride this 4th of July! It is exciting to see their red-white-and-blue inventory and do a little shopping of our own for the holiday at their stores.

We worked with the team at Palmetto Moon to create Independence Day posts across all of the company’s social-media platforms. From spirited tees to striped shorts, they’ve got what you need to celebrate with style. Looking for a last-minute USA-inspired outfit? Stop by a Palmetto Moon location today!

Does your business need help driving sales and promoting products via social media? Give Momentum a call at (843) 377-8450.