Momentum Marketing Promotes NeSmith Chevrolet 40th Anniversary

Momentum Marketing created and executed a multi-layered campaign to promote NeSmith Chevrolet’s 40th Anniversary.

To celebrate 40 years in business, NeSmith Chevrolet hosted a summer long contest where Georgia residents could enter to win a car; and the winner got to choose one of three vehicles as their prize! Momentum Marketing’s sister company, Digico, created a custom contest website where people could register each week. Over the course of the summer (and thousands of entrees) a total of 40 qualifiers were announced and all qualifiers were invited to attend NeSmith Chevrolet’s 40th Anniversary Celebration, held at the Claxton, GA dealership on Saturday, September 20, 2014.

Then phase two of our promotion went underway! From print, radio, press, social media, and online promotion, the Momentum team successfully promoted this event that marked a large milestone in NeSmith Chevrolet’s history.

Momentum created an 8 page insert where 32,000 copies were printed and placed in 7 papers throughout Southeast Georgia. Momentum created and executed this process from start to finish and conducted interviews, gathered photos, wrote the content, and designed the insert.

Momentum created and placed print ads in newspapers throughout Southeast Georgia, in addition to event web banners on www.NeSmithNow.com and custom graphics to promote on Facebook. Momentum also created a radio campaign that was broadcasted on major stations throughout the state of Georgia.

Several press releases were created and sent to local media which resulted in multiple published articles about the dealership and event along with coverage from TV stations at the event.

As a result of our strategic marketing campaign, hundreds and hundreds of people attended the event and celebrated NeSmith’s 40th anniversary with enthusiasm!

View the photos from the event HERE.