BMW of Palm Springs’ Drive4Kids Event Raises $50,000 for Barbara Sinatra Children’s Center Foundation
Momentum Marketing client BMW of Palm Springs hosted its second annual California indiGO Drive4Kids event on December 12, 2017 from 10:30 AM – 2:30 PM to benefit the Barbara Sinatra Children’s Center Foundation. The event took place at the BMW Performance Center in Thermal, CA, where more than 50 guests raced around the track in high-performance BMWs for over three hours. Participants enjoyed a catered lunch and were treated to complimentary BMW and indiGO giveaways. Drive4Kids guests contributed $22,000 to participate in the event and indiGO Auto Group donated an additional $28,000, for a total of $50,000. 100 percent of what was raised went to the Barbara Sinatra Children’s Center. All of the event expenses were covered by indiGO Auto Group and BMW of Palm Springs.
“This is our favorite event of the year,” said Todd Blue, indiGO Auto Group Founder and CEO. “We created the indiGO Drive4Kids as a way to support children in need in the communities where we do business, have fun with cars, and connect with our customers in a meaningful way.”
indiGO Auto Group held its first Drive4Kids event for Texas Children’s Hospital in Houston, Texas in 2012. Mr. Blue introduced the event to the Coachella Valley in 2016 and raised $43,750 for the Bianca Rae Foundation’s Rae of Hope Retreat. This year’s $50,000 donation was presented to the Barbara Sinatra Children’s Center Foundation, which supports the programs and operations of the Barbara Sinatra Center for Abused Children. The mission of the Barbara Sinatra Center for Abused Children is to counsel physically, sexually, and emotionally abused children, and to focus on prevention, community education and breaking the cycle of generational abuse. No child is ever turned away due to a family’s inability to pay.
Mr. Blue added, “The Barbara Sinatra Children’s Center Foundation’s mission is so important to our community. It means so much to everyone at indiGO Auto Group to contribute to an organization that makes a real difference in so many young lives.”
In 2015, Momentum agency principal Pam Hartley visited the Barbara Sinatra Center for Abused Children and was so touched by the work it does to help children. She said, “The therapies at the center are designed to help children heal through art, horticulture and more. It’s a wonderful, caring place. It’s no wonder Todd Blue selected this nonprofit as this year’s beneficiary.”
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