Momentum Conquers Cooper River Bridge Run Weekend Coverage

This past weekend was a busy one for the team here at Momentum Marketing.  We worked hard promoting and posting on social networks for our clients’ events around town, especially Kids Run and Wonderfest and the 37th Annual Cooper River Bridge Run!

Kids Run and Wonderfest kicked the weekend off on Friday when our PR Director Emily Trogdon and Account Executive, Gillian Mechling, joined the Wonder Works team in creating an incredible experience for thousands of kids promoting a healthy lifestyle and having FUN. In addition to Wonderfest, Momentum attended and shared details of Friday’s Cooper River Bridge Run Press Luncheon, CRBR Expo, and the Taste of the Bridge Run events.

Momentum Marketing played a crucial role in the creative planning, promotion and execution of the comprehensive Cooper River Bridge Run social media and public strategy and we were thrilled for race day to finally arrive. On the morning of the Bridge Run, the Momentum team hit the computers at 4:00am and began handling the Cooper River Bridge Run social posts and communicating updates and info to all of the runners, as well as taking live photos from the event. Our Account Coordinator, Heidi Welch, even ran the 10k for the first time!

We were so thankful to be a part of such a spectacular event, as participants commented and posted that the race was the best organized run ever.  Hats off to the bridge run staff and team for making a week full of events safe and memorable for everyone in attendance. We’re already marking our calendars for the 2015 Cooper River Bridge Run, set for Saturday, March 28, 2015!

If you’d like assistance infusing momentous communications into your next event or promotion, give us a call at 843.377.8450!