Wonder Works WOO HOO Sticker Has Gone National

Leave it up to the Creative Team at Momentum Marketing to take a concept one step further to inspire a national campaign.

The American Specialty Toy Retail Store Association (ASTRA) launched a campaign titled “The WOO HOO Factor” several years ago. The word “WOO HOO” caught the attention of Momentum Marketing client, Wonder Works. So Momentum and Wonder Works went to the drawing board and created a sticker campaign to generate online reviews for the 4 store retail chain using the word WOO HOO. Customers are handed a sticker as a reminder to rate their experience in the store, or as Wonder Works likes to say: “Have you been WOO HOO’ED?”

Earlier this year, when Wonder Works owner Christine Osborne was representing her stores at the ASTRA Toy Fair, she stuck the WOO HOO sticker onto the President of ASTRA. Needless to say, the concept “stuck” with her- he asked Wonder Works if ASTRA could pass along the WOO HOO sticker concept to other local toy stores throughout the U.S.

Now on Neighborhood Toy Store Day, held on Saturday, November 16th this year, thousands of toy stores Nationwide will have WOO HOO stickers of their own.

Sometimes WOO HOO comes full circle!

Are you looking for creative ways to elevate your brand? Contact us at info@momentumresults.com or call us at (843) 377-8450 and we will be happy to talk with you!