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How to Effectively Use Facebook for Marketing

Facebook is a vital tool in today’s market to help grow and engage your audience. It’s important to understand which strengths are your best assets on this social media platform.

1. Keep your posts short and brief between 100 – 250 characters. It’s easier to read and will receive more traction.

2. Keep your content relative to your business by posting a lot of visuals. This includes photos, videos, and albums which can receive up to 180% more likes and comments.

3. Use Facebook insights and analytics to understand your audience more clearly and what they want- this could include their socioeconomic status, geographic region, and lifestyles.

4. Listen to conversations and respond! Be sure to “like” comments on photos and posts and respond accordingly to maintain audience engagement on your page.

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