Jeff Gordon Pepsi Max Video Hits "Sweet Spot" of Corporate Viral Video

Pepsi Max’s core message is living to the max, and with a spokesperson such as NASCAR legend Jeff Gordon, they definitely put the “pedal to the medal.”

If you haven’t seen this video yet of  Jeff Gordon’s prank test drive, you are soon going to be in the minority. This YouTube video has close to 17 million views and counting since it went live on March 12, 2013.  And it’s been shared on Facebook pages, in emails and in offices all around the world. In short, it’s the definition of a viral video, although unusual because it is corporately produced. Someone choosing and sharing a commercial? Now that’s an amazing ROI.

At Momentum Marketing, we are always looking to the market to see trends, innovations and more, and we take that research to build custom marketing and advertising strategies for our clients. Want to know more? Then give us a call at 843-377-8450. And we promise we won’t take you for a “test drive!”