The Big Game is the Super Bowl of Advertising Too

Sunday is the Super Bowl, of course, and we suspect that you’ll be watching as much for the commercials as for the game — we do!

Of course, the ads are legendary, as well as the ad prices, something akin to a hefty price tag of $4 million for a 30-second commercial. So many companies are looking for longer legs for their commercials and deciding to release them online. Case in point, the Mercedes-Benz commercial we discussed recently on client sites, including the blogs of Loeber Motors and Baker Motor Company.

Click here to watch the commercial, then let us know — do you you like the new trend of releasing the commercials online early? Or do you prefer the element of surprise?