Momentum Coordinates Wonder Works’ Holiday Elfstravaganza Event

Some of our most fun and energetic events come from our client, Wonder Works– and the 2013 Holiday Elfstravagaza is no different!

This year’s Holiday Elfstravaganza features free holiday activities, the season’s hottest toys, giveaways, and special appearances by Rainbow Loom inventor, Choon, Thomas and Friends’ Sir Tophem Hatt, and Elfie The Christmas Elf. Every child that stops by also gets a free toy and the chance to partake in a “Band Together” Rainbow Loom Activity tent for a $5 donation towards charity.

National toy companies including Mattel, Rainbow Loom, Elf on the Shelf, Tenzi, Play Vision, Jungle Jumparoo and The Orb Factory will host toy demos while the entire Wonder Works store is open for play.

Rainbow Loom is one of the biggest national toy crazes of 2013 (to say the least!) and during Elfstravaganza, Choon will reveal the newest, never before seen Rainbow Loom product.

Wonder Works created Elfstravaganza to celebrate “Neighborhood Toy Store Day” which is the second Saturday of November each year. The day was founded by the American Specialty Toy Retailing Association (ASTRA) to kick-off the holiday season for local toy stores nationwide.

Momentum had a “wonderfuntastical” time brainstorming and creating the Elfstravaganza events, as well as generating all logos, signs, and advertisements for the event.

We also facilitated production, mapped and choreographed scenes and sequences, and wrote the script for the 2013 Elfstavaganza commercial that you can see below:

[youtube=http://www.youtube.com/watch?v=ZTj_q6ccu88&w=560&h=315]