Pinterest Promoted Pins Go Live Today

According to a post by Pinterest today, Pinterest is launching it’s new advertising service: “Promoted Pins.” The concept is very similar to Facebook and Twitter promoted posts. The company’s statement says of the pins:

“They work just like regular pins, only they have a special “promoted” label, along with a link to learn more about what that means. Remember we’re still just testing things out right now, so we’d really like to hear what you think. We’ll be listening closely to what you have to say, and will continue to keep you posted about how things go.”

This seems to be the logical next step for Pinterest as 25% of advertisers say they would spend money on the social media platform. The ads will not be ostentatious or unnecessary posts, but instead promoted material that you are already interested in or have pinned previously. The picture above demonstrates what the new promoted pins will look like on your Pinterest dashboard.

We can’t wait to see how we can use this new platform to bring content to more people and reach a more active audience!

You can read the press release by Pinterest HERE.