Save Your Token Monopoly Facebook Campaign Adds New Creative Life to Classic Game

Who knew that Monopoly could take Facebook by storm?

The recent Facebook campaign by Hasbro has people voting for their favorite game piece to try to save it from Monopoly Jail, and if the activity on the page, in addition to an inspired campaign by Zappos.com to keep the shoe (which then got shared by Hasbro), this idea has some serious legs!

People have very definite opinions on their favorite game pieces. Almost all of us at one time or another have played Monopoly, and we can probably remember bickering over who would be the dog or the ship or the wheelbarrow.

This campaign gets to the heart of the matter — your persona when you’re engaged with the product — and we’re seriously impressed. Click here to see the voting in action, and then consider how people engage with your business or product. There’s always room for creativity!