Cinema Advertising: is it still effective?

Many of you may wonder, “Is cinema advertising still effective?” Momentum’s answer is: Yes!

Right now, we currently are running a movie advertisement for one of our clients and are having fantastic results. Our client’s retail locations are near movie theaters, so it makes perfect sense to drive people who frequent the area to its store right across the way.  By bringing in their movie ticket stub to the store, customers get a special gift or savings when they make a purchase!

While we are only testing cinema ads in one market currently, we’re excited to incorporate them into more for our clients’ advertising strategies. This particular promotion is currently driving 4-10 customers a day into the one store! Looking at the ROI of cinema promotions compared to that of print ads, radio ads, television commercials and digital media, we’re thrilled that cinema advertising has introduced this store to a new market – and initiated new customers to take action.

Another reason for us to geek out? Cinema advertising allows us to target specific markets. For example: if we have a store, an item or an event that we are aiming toward kids, we can choose to have our ad run in the preview section only for movies that are aimed for that market. G and PG movies, then, are the ideal target with parents, families and children all in the audience. Studies have also pointed to the fact that people in the audience at movies are more likely to pay attention and remember the cinema ads they’ve watched – compared to television, radio or print ads that they see or hear by the thousands every day.

So the next time you head to the movies, pay close attention to the ads you see. They’ve been specifically selected to aim at you, the consumer. Who knows, you might even be watching a commercial of our own!

Cinema advertising is just one angle we take when developing ad strategies for our clients. Need direction for choosing the methods that will deliver you the most customers? Call us today to learn what we can offer your business: 843-377-8450.