Momentum Marketing Creates a Streamlined Marketing Plan for Baker Motor Company's 25th Anniversary

When Momentum Marketing learned that client Baker Motor Company would be celebrating a silver anniversary in 2013, we went to work, creating a streamlined media plan for the entire year that used the anniversary as an anchor in their message!

First, we created a supplemental logo that BMC could use in any advertising (in addition to their brand logo) to specifically celebrate 25 years in the Charleston market. Its simple design gets across the clear message.

Secondly, we positioned a new pre-owned initiative as part of the 25th Anniversary celebration. It is a way for Baker to give back to the customer while still keeping the longevity of their brand front and center.

And finally, we are planning a customer-only Silver Anniversary anniversary celebration later this year. Special event planning brings home the message in a real way. But where other marketing companies would begin and end with a special event, we will use it as the crowning component of a larger marketing focus.

Momentum Marketing turns client events and milestones into a way to communicate. Call us at 843-377-8450 to learn more!