Momentum Marketing Grows The Cooper River Bridge Run Facebook Base to Close to 16K Fans

The Cooper River Bridge Run is an annual 10K race over the “big bridge” from Mount Pleasant to Charleston, and it is one of the biggest and best 10Ks in the country!

Momentum Marketing is representing the CRBR on the social media end of things, and the brightest star in that social media playbook is their Facebook page, filled with questions, images, inspiration and more. Our full-service advertising and marketing agency has consistently grown that page to close to 16,000 fans, and we did that through an innovative strategy — a charity thank-a-thon.

Our team came up with a way to create “cross-pollination” on the Facebook page, and we leveraged their 25 charity partners. We asked them to tweet, share, and generally tag the CRBR page, detailing the specific work they do and how the race helps them raise needed funds. On our end, Momentum Marketing shared specific “did you know?” facts about each charity, linking them and helping them build followers. In short, it was a win-win situation.

Customized marketing initiatives are a trademark of our team. Would you like to know more? Then give us a call at 843-377-8450