The New Old Spice Company Spokesperson: Fabio

Last fall, we blogged about some of our favorite company spokesmodels and the character they bring to their brands. Now, Old Spice has announced that Fabio, once of “I Can’t Believe It’s Not Butter!” fame, will be representing the men’s deodorant in its commercials.

While there’s no word yet if Isaiah Mustafa will return to represent the brand, we’re amused by Fabio hairplay in this video:

[youtube=http://www.youtube.com/watch?v=CcJwWz7zTjM&feature=player_embedded]

What do you think? Will this video go as viral as last year’s Old Spice commercials?