Momentum Strategies: Using Blogs to Communicate Your Business News

Do you write a blog for your business? Blogging not only amplifies your business’ online presence to attract new customers, but in many cases it is the platform through which you can communicate valuable information. Our client Baker Motor Company, for example, just announced the hiring of its new Vice President, Bill Gironda. Charleston’s local paper, the Post & Courier, picked up the story and published it in the automotive news section on January 21, 2012. The article references the Baker Motor Company blog as its reported source for the news, which is where we shared Mr. Gironda’s hiring details with the online community and also via press releases for the traditional media.

It’s important to remember that even if you only keep a blog for sharing news and updating fans, the effort can indeed prove valuable for your business. If you are producing interesting, meaningful content – no matter how many readers you have – you’re still getting the word out there for others to take notice of what your business is doing. Every element of your marketing, PR and advertising strategy should tie together, and that’s just one of the many ways blogs help communicate those details.

Need help getting that overall marketing plan off the ground for your business? We’re a full service marketing and advertising agency that’s here to get that strategy moving. Call us today to get the conversation started: 843-377-8450.