SEO Tips to Target the Social Media User

We’ve previously discussed the importance of having your website optimized for search engines. SEO makes it not only easier for potential customers to find your website through search engines, but it also helps communicate the services and products of your business that you especially want customers to know about.

Now in this social media-influenced day and age of the Internet, it’s also important to make sure your website is easily searchable for the Facebook, Twitter and Google+ user – and that this information on your website can be easily shared on these sites. Here are a few of our top tips to update your SEO for the social media user:

1. Organize your website for the average user. Your website is a marketing tool to target new customers for your business. Does it read like the average customer? Using key words and phrases – and repeating them often throughout your site – not only increases your SEO and Google ranking, but it targets customers who might otherwise not have stumbled upon your website without typing these key words into Google. Think about what your average customer is searching for, and populate your website, Facebook AND Twitter with these words.
2. Track your keyword search statistics. If you use Google Analytics, or another statistics tracking website, your customers are already are giving you the words they use to get to your website. Take these words and run with it to promote your website and Facebook even more – and to find out what your customers are wanting the most from your company.
3. Remember the locals. The Internet is wide and large, but if you’re a local business, don’t forget the local emphasis. Make sure your Google Places is correctly filled out, as well as Yelp, Facebook address, FourSquare profile, etc. Once again, pay attention to the websites that are driving traffic to your homepage.