fbpx

Top Tips for Your Company Pinterest

Have you joined Pinterest yet? Already, more than 10 million people have signed up for the photo-pinning site, and it’s still invitation-only. (It’s easy to sign up; register on the website, and you’ll likely receive an invitation to join several days later.) While it’s a young company still (we named it one of our favorite new social media trends for 2012), Pinterest is taking off as more and more users join and start pinning to their personal online “boards” with favorite photos, ideas and inspiration for the home, fashion, food, life and so much more. It’s simple and easy to use, and many businesses are also joining to share photos and ideas related to their work. Here are a few tips for setting up your own company Pinterest:

1. Sign up as an official company representative – or use your Twitter account. Pinterest requires you register either with your Facebook or Twitter account. Unfortunately, if you manage a Facebook fan page for your business, you can’t yet affiliate this with your Pinterest page. However, you can sign up with a corporate Twitter. If you don’t have one, don’t worry; it’s also acceptable to sign up as yourself, but make sure to use your company website and to clarify in your description that you are in fact an official company representative. (For example, you can sign up as Jane User and in your description say you represent ABC Company, which will give your Pins a point of reference.)

2. Think broadly – and specifically. For you organization types, Pinterest is heavenly when it comes to sorting and categorizing. You can create a board about Food, a board for Home, Outdoors, Sports…anything and everything you can think of. But how do categories work for your business? Say you are a Landscaping company. Not only could you create categories like “Flowers,” “Trees and Shrubs,” “Parks,” and other broad categories, but think about how your company’s areas of expertise fit into that overall scope. Specific categories, like “Small Spaces,” “Being Green,” “Curb Appeal” – these are more particular groups, yet ways to share with other users (and potential customers) exactly what your business can bring even more to their yards and green spaces. These make your Pinterest page even more appealing, and encourage you to not just uploading photos of products and services from your website.

3. Be original. It’s good to share Pins that other Pinterest users have uploaded, but make sure that you’re also uploading your own original photos and content to your boards. Examples of your work, scenes from your place of work (and people), photos you take of your own inspiration, etc. are all personal, eclectic snapshots that give your company character and personality.

4. Stay active. As with all social media, a static page won’t get you anywhere. Even if you just pin a photo every few days, it’s better than letting the page just sit stagnant, since Pinterest thrives on new photos and new content. You want to keep your followers excited that they are following you! One word of caution: do not go through and pin 79 images at once. This will fill up a follower’s feed and is basically the equivalent to spamming them, same as if you did 20 Facebook posts at once. The goal with Pinterest is to not annoy, but to inspire. 

There’s so much you can do with a Pinterest page, so get creative with it – but most of all, enjoy what you are sharing. Pinterest is not a place for stilted, corporate language; you’ll attract the most views and followers if you keep it fun, inviting and attractive with language and photos. Need more tips to get your company’s social media strategy in motion? Contact Momentum today: 843-377-8450.

No Comments

Post a Comment

Call Momentum Today!