indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage Has Bespoke Rolls-Royce Dawn—Palm Springs Collection on Site
Our client, indiGO Auto Group, has a one-of-a-kind, exquisite Rolls-Royce Dawn—Palm Springs Collection vehicle onsite at Rolls-Royce Motor Cars Rancho Mirage. Rolls-Royce Motor Cars announced the creation of the Dawn—Palm Springs Collection earlier this week, and their description of the new bespoke model is magnetic! Plus, the Dawn had it’s own feature on Robb Report. Check out what Rolls-Royce had to say about the vehicle.
From Rolls-Royce Motor Cars:
The image of the desert evokes a monochromatic view of the endless sand dune. But every year when the spring rains arrive, the desert erupts into an explosion of vibrant color as desert wildflowers blossom with life. It’s this celebration of color that inspired the designers at Rolls-Royce Motor Cars and Rolls-Royce Motor Cars Rancho Mirage to create a one-of-a-kind work of art with the ‘Rolls-Royce Dawn Palm Springs Collection.’ This one-of-one collection car is the child of creative collaboration among the team in Rancho Mirage and exquisite execution by the company’s Bespoke Design Studio in Goodwood, England.
The initial idea of the Palm Springs Collection came as the team from Rancho Mirage met with local architectural and interior designers. Palm Springs has always been a winter haven and year-round home to a cadre of A-list celebrities and titans of industry with discerning taste for design and quality. They are a group that knows what they like. To celebrate this heritage, together they conceived this unique ‘one-of-one’ collection car. Working for the past year with the color, finish and material designers in the Bespoke Design Studios at the Home of Rolls-Royce in Goodwood, they created ‘Dawn Palm Springs Collection.’
‘Dawn – Palm Springs Collection’
The inspiration for the Arctic White exterior finish is the vastness of the desert. The sleek monochrome exterior evokes the image of a blank canvass, setting the stage for the tasteful highlight of color within. The interior Bespoke coloring includes Artic White with splashes of Turchese, Mandarin giving the sense of blossoming wildflowers set against the sands of the desert. The Dawn includes classic Bespoke features that Rolls-Royce is world renowned. Such as the a two-tone hand-sewn steering wheel in Artic White and Turchese and interior hand stitching and piping highlights in Mandarin.
The homes of Palm Springs have long featured cutting-edge design and furniture. From the art deco designs to neo-modern, the use of wood has been a visual treat for the Palm Springs community. ‘The Dawn Palm Springs Collection’ features full Canadel Panelling of an open pore Santos Palisander veneer, similar to what one would see on the finest designer interior furnishings and décor finishes. Set against the Artic White and Bespoke Color, the design is a true reflection of the Palm Springs lifestyle. “Our clients view their Rolls-Royce as an extension of their style and their home, and they want that same feeling of cool, modern comfort when they commission a Bespoke motor car, “said Kelly Wolf, General Manager of Rolls-Royce Motor Cars Rancho Mirage part of the Indigo Auto Group. He added, “the sophisticated use of Bespoke color has risen dramatically as we have seen new clients with Dawn. We hope this creation can spark even more creative Bespoke commissions from our Palm Springs clientele.”
Rolls-Royce Dawn was introduced to luxury lovers worldwide in 2016 and has quickly earned the reputation for being the “sexiest” vehicle ever created by the designers in the Rolls-Royce atelier. It has also delivered to its owners the most social drophead ever offered by Rolls-Royce Motor Cars. Rolls-Royce, the world’s leading luxury brand, defines its marque through the Bespoke options offered to clients. Traditional hand-crafted wood and leather combined with the latest in modern materials topped off with a palette of 44,000 colors are all part of the Rolls-Royce Bespoke experience. More than eighty percent of Rolls-Royce owners Bespoke their commission with exclusive content, and this new showroom offers a creative environment where they can work with expert designers to create their very own exclusive Rolls-Royce.
Rolls-Royce Motor Cars Americas recorded a third consecutive year of record sales in 2016. Sales soared 12% for the year, propelled by the new Rolls-Royce Dawn. The Americas remain the largest region for the world’s leading luxury house, and represents more than one-third of the iconic brand’s sales. Rolls-Royce continued to dominate the North American super-luxury arena (motor cars topping $250,000). The success is a direct result of the company’s leadership in offering a steady stream of exciting new luxury products and exclusive Bespoke features for the most discerning clients in the world, Rolls-Royce motor car owners.
