What Exactly Is Digital Marketing?

Sometimes, it’s difficult to navigate the ever-changing digital world. Our VP of Digital Marketing, Alex Kreitman, put together this handy definition to help us all fully understand what the term really means.

What is digital marketing?

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. Digital marketing techniques include marketing and advertising on websites, search engines, mobile devices, social media, email, etc.

What aspects does digital marketing include at Momentum?

SEM, SEO, website management, social media management, display advertising, Google AdWords, Google Analytics management, responsive website design, geo targeting, geo fencing, site retargeting, search retargeting and more.

If digital marketing seems foreign to you, let the team at Momentum Marketing help bring your business up to speed!