Three Key Collaborations for Your Business

Helen Keller said, “Alone we can do so little; together we can do so much.” Such is true in business, and in the local market, collaborations play an important role in the success of an organization. When businesses work together to promote a cause, host an event, or garner new customers, the results are stellar. Check out these three types of relationships your business should be pursuing.

 

1. Collaborating with a Cause: Non-profit organizations benefit immensely from partnerships with local industries, from small businesses to large corporations. Affiliating with a cause or non-profit not only gives back to your community, but it also creates a connection in consumers’ minds between your product or service and a cause they’re passionate about. Choose an organization you love or one that meshes with your brand (such as a soup kitchen to feed the homeless if you run a restaurant). The partnership will become mutually beneficial to both you and those you’re helping.
2. Collaborating with Another Brand: Is there another company that complements your own? Perhaps you own a high-end bartending service and at a networking event, you run into a well-respected caterer. Surely a bond between these two businesses would be a positive connection as the caterer recommends your company to clients and vice versa. Local businesses that work together thrive in the community.
3. Collaborating with an Event: You don’t have to build an event from the ground up to showcase your brand. Event sponsorship programs exist for this very reason. Partner with an event that attracts your own target audience. For instance, if you’re developing a natural, no-grain dog food formula and marketing that product to animal lovers, it would be in your best interest to partner with a local pup-friendly event. Consider the sponsorship carefully and ask important questions—Is the cost appropriate? How much exposure will I actually be receiving? And is it likely that attendees will become customers?

 

Collaborations are key in today’s marketplace, and the right partnerships and relationships can take your business from average to excellent. Need help figuring out which collaborations are right for your company and fostering relationships with local non-profits and events? Give Momentum Marketing a call today at (843) 377-8450, and let’s get started.