ABOUT US
Momentum Marketing is a promotional machine, leveraging every tool in the marketing toolbox to produce mass exposure, accelerated growth, and rapid return on investment for each of our clients. Our strategic firm uncovers revenue opportunities and develops targeted marketing plans and creative approaches designed to outsmart the competition and position our clients’ businesses above and beyond what consumers expect. We deliver personalized, responsive service to our diverse range of clients across the nation. With our vast experience, we take all the guesswork out of today’s crazy digital media marketplace and give you simple solutions that garner attention and create accelerated brand awareness. Put us to work to grow your business today!
MEET THE MOMENTUM TEAM
Founder & Agency Principal
Pam Hartley
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Pam Hartley is a creative visionary and founder of Momentum Marketing.
She has been in the marketing industry for nearly 30 years, with extensive expertise in database marketing, public relations, multi-media creative production, media negotiations, branding, web development, and digital marketing.
Her company, Momentum Marketing, has helped build brands of privately owned corporations for more than 20 years in more than 14 states across the US. Pam also heads up our legacy film division, bringing a diverse team of award-winning creatives together to tell the stories of lives well lived.
She holds a Bachelor of Arts degree in Psychology from Purdue University and is a Certified Master Practitioner of Neuro-Linguistic Programming. She has 21 local, regional and national advertising awards to her credit.
In 2008 she co-founded The Charleston Basket Brigade, a local non-profit that feeds more than 20,000 local Charleston tri-county residents in need each year on Thanksgiving. With a passion for outreach and contribution, Pam has also served as the Chairperson of the Global Tony Robbins Graduate Community, as the Professional Development Steering Committee Chair for the East Cooper Entrepreneurial Women non-profit organization and currently serves a mentor in College of Charleston’s MBA program.
Her company lends its services to many worthwhile local and regional charitable organizations each year.
Creative Strategist
Gillian Kitchens
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Meet Gillian, our brilliant Creative Strategist, whose journey has been a testament to her unwavering commitment to creativity and community.
Gillian’s roots are orange. Raised in Clemson, where she earned her Economics degree before pursuing her MBA at the College of Charleston, she’s SC through and through. With over a decade in Charleston, Gillian’s passion for marketing and her dedication to the community have been evident at every step of her journey.
Her leadership shines through her many roles including President of the Charleston American Marketing Association chapter, where she spearheaded innovative campaigns and fostered connections within the industry. Gillian’s impact extends beyond marketing as she actively contributes to various county council boards, striving to make a positive impact in her community.
With her unique blend of analytical thinking and creative flair, Gillian brings a fresh perspective to our team, helping us craft dynamic strategies that captivate audiences and drive results. She’s not just a strategist; she’s a visionary who transforms ideas into impactful realities.
Digital Marketing Manager
Abby Dallery
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Say Hi to Abby! Born in Columbia and raised amidst the charm of Knoxville, Abby brings a unique blend of Southern hospitality and cosmopolitan flair to our team. A graduate of the University of Tennessee, her intense passion for fashion drives her approach to digital marketing, infusing every campaign with creativity and trendsetting vision.
When she’s not busy strategizing the next big digital pivot, you’ll likely find Abby jet-setting across the globe, soaking in inspiration from the world’s fashion capitals or rubbing elbows with industry insiders at Fashion Week. And when she’s back in town, you can catch her unwinding with her besties at the Pink Cactus, margarita in-hand.
With Abby leading our digital marketing efforts, we bring a fresh perspective to every campaign, ensuring that our clients not only reach their audience but also leave a lasting impression. She’s not just a guru; she’s a trendsetter who’s always one step ahead of the curve.
Art Director
Dustin Istnick
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Introducing Dustin, our incredible Art Director, whose journey from Ohio to Charleston has been as diverse as his skill set.
A proud graduate of Miami University, Dustin brings a unique perspective to our team, shaped by his military background and love for the arts. His creative vision knows no bounds, as he seamlessly blends form and function to bring our clients’ visions to life.
Outside of work, Dustin is a devoted family man, often seen toting around with his girls. When he’s not creating stunning designs or hanging with the fam, you can often find him indulging in his guilty pleasure: watching Survivor. To which he owes all of his strategic thinking and penchant for competition…
With Dustin at the helm of creative, we bring a fresh perspective to every project, ensuring that our designs not only stand out but also resonate with our clients’ audiences.
Account Coordinator & Project Manager
Analise Healy
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Meet Analise, our exceptional Account Coordinator. Analise was born and raised in Buffalo, NY and earned her bachelor’s degree in music business and Audio/Radio Production Communication at The State University of New York at Fredonia where she discovered her passion for marketing.
Analise moved to Charleston in September 2022 to pursue her career and has continued to expand her professional skills and connections through her role at Momentum.
Analise is incredibly detail-oriented, thrives in fast-paced environments, and showcases excellent communication skills. Passionate about building strong client relationships and delivering exceptional results, she coordinates our client accounts and ensures the successful execution of marketing strategies. She works closely with clients to understand their needs and collaborates with our internal team to deliver results that meet client expectations.
In her spare time, she enjoys serving as the volunteer Charleston Marketing Coordinator for MusicLink Foundation, connecting underprivileged children in our community to affordable music opportunities. Analise embodies the values of hard work, compassion, and community spirit, leaving a lasting legacy of empowerment for those around her.
Digital Coordinator & Content Producer
Koko Obetz
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Introducing Koko, our phenomenal Marketing Coordinator and in-house video producer, whose journey from Pennsylvania to Charleston has been infused with creativity!
A proud graduate of the University of South Carolina, Koko’s knack for storytelling and visual arts shines through in her work. And with a serious talent for TikTok, she effortlessly blends trends with brand messaging, while creating engaging content that resonates with audiences far and wide.
When she’s not crafting captivating videos, you can find Koko painting. Her creative spirit knows no bounds, and she continuously seeks inspiration from the coastal life of Charleston, often accompanied on runs by her loyal pup, Dallas.
With Koko on our team, we elevate our marketing efforts to new heights, combining innovation with authenticity to connect with audiences on a deeper level. She’s a visual storyteller who brings brands to life in ways that captivate and inspire.
Business Development
Lawrence Greenspon
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Everyone knows Lawrence Greenspon or as we like to refer to him, LG. He comes *back* to us after a brief hiatus with a local TV network and we couldn’t be more thrilled. His many years in both traditional advertising and media-buying in Chicago makes him the perfect teammate to lead our team into new growth. He is also the friendly face guiding clients right into the heart of the agency.
A true southern gentleman at heart, Lawrence is always in the office and ready to jump into any project. His years of experience have made him invaluable to our team.
Outside of work, you can find LG with his besties at the squash club, mingling at a local concert or a good happy hour! And, if you get lucky, he may even invite you to one of his extremely amazing stand-up performances.
Digital Marketing Director
Alexis Ayres
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Hailing from the great state of Kentucky (and UK) where the bourbon and horses flow like water, Alexis Ayres joined our team as the Director of Digital Marketing.
She spent the previous six years on the media side of the aisle and brought her expertise having worked in four larger markets with different industry experience: healthcare, auto, legal and transport, just to name a few. She truly enjoys building strategic plans to help businesses grow.
In her spare time, she really likes to work out. Lagree is her new favorite, just ask her back! You can find her exploring the streets of Charleston, trying new restaurants with friends and beach-bound with a book most dog days of summer.