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Momentum Strategies: The Advertising Case for the Viral Video

Have you seen the Dollar Shave Club video yet? What started as a video advertising a start-up online product has since gone viral, with more than 4 million views and counting on YouTube. Check out the video here: [youtube=http://www.youtube.com/watch?v=ZUG9qYTJMsI] The cheeky, fun video is similar to the

Quote of the Week

"A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop."   -Robert Hughes

Facebook Timeline Covers: What You Need to Know

With the switch to Timeline last month for Facebook, we rolled out a redesign for all our clients' Facebook pages. We're thrilled with the new look and how we were able to represent each brand individually, captured in photographs, text, or even fan-submitted images. (Check