We're so excited to finally announce that after months of anticipation, our new website for our client Baker Motor Company finally went live today! The new Baker Motor Company website features a sleek portal that presents all the automotive brands, an updated search function for new
Have you seen the Dollar Shave Club video yet? What started as a video advertising a start-up online product has since gone viral, with more than 4 million views and counting on YouTube. Check out the video here: [youtube=http://www.youtube.com/watch?v=ZUG9qYTJMsI] The cheeky, fun video is similar to the
Think that poor review on Yelp or a negative comment on your business' Facebook page doesn't mean much? Think again: in a recent Nielsen survey, 92% of respondents said they first trust word of mouth recommendations from people they know to help make buying decisions.
Maybe once seen as just a silly social network with which to share what you're eating for breakfast, Twitter has instead morphed into a massive 500 million user platform that attracts celebrities, fake personas, worldly causes and just friends to share their thoughts back and forth
This year, the Grammys rolled out so many exciting angles of marketing that Twitter peaked at 10,901 tweets per second during the show. From Twitter promotions to Shazam, Pandora, Google, Tumblr, Facebook and other social and digital networking tie-ins, the onslaught of activity rivaled that of
Did you know by the year 2013, it's estimated there will be 1.7 billion mobile internet users? That alone was a number estimated in 2008, so it could be an even more staggering amount as more users access the internet via their cell phones throughout 2012.
If Facebook could become more ubiquitous, it just now has. The social network just announced it's partnering up with 60 outside apps to seamlessly function with Facebook - apps such as eBay, Foursquare and Spotify - to share on your Facebook timeline. Now, for example,
Many websites today are doing their part to spread the word about SOPA and PIPA, two House bills that are designed to expand the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods. The LA Times writes, "Supporters of the legislation say
How's this for stunt advertising: Ad Age just highlighted a Paris promotion that IKEA is currently running, which offers a six-day stay in a Paris IKEA apartment located inside a Parisian metro station. From Jan. 9 until Jan. 13, five apartment dwellers are living inside
Many researchers are still trying to determine the best ways to analyze ROI for social media campaigns, since click-throughs, retweets, comments and links don't always translate to how many sales resulted from a campaign. Still, we're staunch advocates about the benefits of social media for
