Momentum Strategies: The Advertising Case for the Viral Video

Have you seen the Dollar Shave Club video yet? What started as a video advertising a start-up online product has since gone viral, with more than 4 million views and counting on YouTube. Check out the video here: [youtube=http://www.youtube.com/watch?v=ZUG9qYTJMsI] The cheeky, fun video is similar to the