February 16, 2012
In
Industry News, Innovative Marketing, Momentum Strategies
The Power of Conversation (or Lack Thereof)
This year, the Grammys rolled out so many exciting angles of marketing that Twitter peaked at 10,901 tweets per second during the show. From Twitter promotions to Shazam, Pandora, Google, Tumblr, Facebook and other social and digital networking tie-ins, the onslaught of activity rivaled that of