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April 11, 2012 In Industry News, Momentum Strategies By admin

It's Official: Word of Mouth Still Consumers' Most Trusted Source for Information

Think that poor review on Yelp or a negative comment on your business' Facebook page doesn't mean much? Think again: in a recent Nielsen survey, 92% of respondents said they first trust word of mouth recommendations from people they know to help make buying decisions.

January 4, 2012 In Innovative Marketing By admin

Social Media and ROI: Is it measurable?

Many researchers are still trying to determine the best ways to analyze ROI for social media campaigns, since click-throughs, retweets, comments and links don't always translate to how many sales resulted from a campaign. Still, we're staunch advocates about the benefits of social media for

July 14, 2011 In Industry News By admin

Strange News in Social Media: 1 in 10 pets has an Online Profile

Strange social media news of the week: Mashable.com reports that 1 in 10 pets has a social networking profile. Whether it's Youtube, Twitter, Facebook, and now Google+, people love their pets - and their love is no secret. Strangely enough, Mashable points out that "one might

It's Official: Word of Mouth Still Consumers' Most Trusted Source for Information

Social Media and ROI: Is it measurable?

Strange News in Social Media: 1 in 10 pets has an Online Profile

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