New TV campaign for Cupcake DownSouth sparks 5-second strategy

We are so thrilled to share one of the newest television spots to hit the air from Cupcake DownSouth.

The Momentum team wrote, directed and produced 22 five-second spots for TV to promote all of the “reasons” to give someone a cupcake including; #1 Sis, #1 Bro, Besties, I’m Sorry, Love You, Congrats, Party, and many more.

Not only is our newest TV campaign “sweet”, but it sparked a new 5-second television strategy trial here at Momentum.

“We were looking for a cost effective way to spread the word about Cupcake DownSouth and only needed 5-seconds of television time to accomplish it,” said Pam Hartley, Momentum Marketing agency principal.  “We’ve roadblocked the message on morning television every day Monday through Friday for the rest of the year. The strategy gives us reach, frequency and the ability to share an impactful message on a small budget. How ideal!”

Next time you are tuning into morning TV in the Charleston area, be on the look out for one of these sweet spots.

[wpvideo DeS5QQjS]