Are you using Facebook Ads to increase awareness for your business?

Like many of us, you probably spend a large portion of your daily internet activity on a social network, namely Facebook. But if you’re a business owner, are you utilizing the social network to its fullest potential for your business with Facebook Ads?

Tech guru Kim Komando recently covered new ideas to increase engagement on your company Facebook page, but the main point she makes for increasing ROI is to target with Facebook Ads – a strategy we utilize for our own clients.

Facebook is increasingly making ads all the more customized and interest-driven, meaning you can target Facebook users who have already given a “like” to existing pages or updated their personal information. She points out how a Minneapolis portrait and wedding photographer’s invested $600 in a Facebook ads and generated nearly $40,000 of revenue, since ads allowed him to target women aged 24-30 in the Twin Cities whose relationship status on Facebook indicated they were engaged.

Along with increasing daily activity and fan interaction on a company page, Facebook Ads offer a whole new level of engagement with users – and more importantly – potential customers. Are you interested in learning how Facebook Ads can bring more attention to your brand ROI-wise, and not just increase your social media activity? Give us a call at 843-377-8450 to learn how we incorporate Facebook Ads and social media into your entire business strategy.