Momentum Marketing Plans 718 Boxster Launch for indiGO Auto Group’s Porsche St. Louis
We were so excited to plan a track day for the crew and customers of indiGO Auto Group’s Porsche St. Louis at Gateway Motorsports Track. Our Content and Events Manager Megan Busch joined the party in St. Louis, making sure each detail was executed properly.
The buzz about the 2017 Porsche 718 Boxster has not dulled since the roadster’s release earlier this year, and dealerships across the nation have been eager to share the new redesign with customers. On September 9th, the team at Porsche St. Louis met 32 auto enthusiasts at Gateway Motorsports Track for an exciting day of high speeds and fast curves in the new 718 Boxster to celebrate the vehicle’s debut. Gateway Motorsports Track is a nationally known course located just outside of St. Louis in Madison, Illinois.
The event was divided into two sessions. Guests of our morning session enjoyed a Rev Your Engine breakfast (complete with cool classics, like pastries, fresh fruit, and a parfait bar) and an Omelet Station with all the accompaniments. Our afternoon session ended with a selection of Track Favorite snacks, from churros and chocolate to gourmet hamburger sliders. During these meals, the new 718 Boxster was revealed for all in attendance to touch, feel, and see up close.
Led by professional Porsche driving instructor Cass Whitehead, each group of 16 hit the asphalt after a chalk talk designed to instill safe track practices and to explain the intricacies of the Porsche Boxster’s V6 engine and PDK automatic transmission. Two Boxsters and two Boxster S models were available on the track, and drivers had the opportunity to test the limits of each type. Our drivers reached maximum speeds of 140 miles per hour as they made their way around the NASCAR-style course.
Guests left Gateway with a new appreciation of the Boxster’s powerful engine and a retro-style poster commemorating the classic car’s 2017 redesign.
Stay up-to-date with all the happenings at indiGO Auto Group’s Porsche St. Louis by following their page on Facebook. For flawless event planning, call Momentum Marketing at (843) 377-8450.
