BRAVO to Todd Blue, Founder and CEO of indiGO Auto Group, and his talented team for the grand opening of Porsche Palm Springs, the prototype for Porsche’s next-generation showroom design and the first-of-its-kind in the world. Formerly Porsche of Rancho Mirage, indiGO’s new facility, Porsche Palm Springs, is inspired by a vision between the manufacturer and dealership group to provide customers with architecturally iconic and tech-immersive elements designed to transform the future of luxury retail.

The new “Destination Porsche” design offers an exclusive and immersive Porsche experience—from distinctive environments that reflect the spirit of each model offering, to luxurious customer-centric features, technology-driven conveniences and design innovation—this facility reflects Porsche DNA at every turn – past, present and future. Distinctive environments reflect each model offering including but not limited to the 911, Cayman, Cayenne, Macan, Boxster, Panamera, Exclusives, Classics and Taycan. These environments are designed to feature a one-of-a-kind experience through audio, visual and virtual reality elements to celebrate all facets of the brand.

Porsche Palm Springs is located on a 2.7-acre lot on Highway 111 at 3737 East Palm Canyon Drive, adjacent to indiGO Auto Group’s BMW of Palm Springs dealership. Roughly 6 miles from the company’s luxury automotive campus in Rancho Mirage, the nearly 45,000-square-foot facility—which is 10 times larger than the old facility and will offer 30-40 percent more inventory—brings a new level of architectural innovation and modernism to the desert.

“We were approached by Porsche to be a part of something truly special and historic. What began as a vision has evolved into something that has exceeded all of our expectations and frankly, our wildest dreams,” said Mr. Blue.

Momentum Marketing was honored to plan the grand opening celebration this month, during which 2,000+ Porsche enthusiasts came together to experience the new facility.  The unforgettable event featured curated bites, craft cocktails, live entertainment by violinist Josh Vieti accompanied by DJ Amara, and an exclusive first-look fashion show in partnership with Fashion Week El Paseo (showcasing the Porsche Driver Selection, Saks Fifth Avenue, and El Paseo Jewelers).

Learn more about Momentum Marketing events by calling (843) 377-8450.