Baker Motor Company Alfa Romeo

Baker Motor Company Acquires Alfa Romeo of Charleston

Big news! Baker Motor Company has completed the purchase of Rick Hendrick Alfa Romeo of North Charleston. The franchise will now operate as Alfa Romeo of Charleston and has officially opened its doors as a Baker Motor Company dealership. Previous operations at 8355 Rivers Avenue in North Charleston have been permanently relocated to Baker Motor Company’s campus at 1501 Savannah Highway in Charleston, now operating under the same roof as Maserati of Charleston.


“I was thrilled to get a call from Alfa Romeo and have the opportunity to bring this incomparable brand to our luxury automotive campus in West Ashley,” said Tommy Baker, Owner and President of Baker Motor Company. “Alfa Romeo is an impressive Italian brand owned by the same company as Maserati, so it’s a natural fit to join Maserati here at Baker Motor Company. Alfa Romeo has a great line up like the Giulia that was recently named the 2018 Motor Trend Car of the Year. From sports cars to sport utility vehicles and sedans, there’s something for everyone starting at $38,000.”


True to Mr. Baker’s family-first business model, all employees from Rick Hendrick Alfa Romeo of North Charleston have been invited to join the Baker Motor Company team at Alfa Romeo of Charleston. We’re excited to spread the word about Alfa Romeo of Charleston and to help Baker’s customers experience this new luxury brand.


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