Exciting Changes At Palmetto Moon


In addition to the full range of marketing services we provide for Palmetto Moon every day, we were thrilled to manage the company’s PR initiatives and the announcement of a new CEO—Adam Stone—and a new Vice President of Merchandising—Erika Smith. 


Palmetto Moon Chief Executive Officer Eric Holzer voluntarily decided to step away from his position, and the company announced that his successor will be Adam Stone, former CEO of children’s apparel specialty retailer Hanna Andersson. Holzer participated in the search for his replacement and will assist in the transition in leadership. Mr. Holzer has served as CEO of the company since June 2016. He has served in pivotal leadership roles within the company since 2003, including President, Chief Merchandising Officer and Chief Development Strategist, and led Palmetto Moon through numerous stages of strategic transformation.  


Mr. Stone has over 24 years of diverse experience in the retail industry and has extensive experience in both public and private equity environments. He previously served as CEO of Hanna Andersson since 2010. Under Mr. Stone’s leadership, Hanna Andersson grew from a $60 million business with 15 stores to a $200 million business with 75 stores. He successfully exited the company through a sale to L Catterton in 2017. Prior to Hanna Andersson, Mr. Stone held various positions at Limited Brands, including Chief Financial Officer of Victoria’s Secret Stores and Vice President of Finance at Express.  


Erika Smith is Palmetto Moon’s new Vice President of Merchandising. This hire represents a strategic move to expand the capabilities of Palmetto Moon’s merchandising team in response to the company’s ongoing growth in the Southeast region. Erika brings more than 20 years of experience in retail fashion for major national brands to her position with Palmetto Moon. She most recently served as Vice President with Dressbarn, the retail apparel chain focusing on women’s career and casual clothing. Before that, she worked for leading national retail apparel chains such as Ann Taylor, Macy’s, and New York & Company. Erika will oversee all aspects of merchandising, marketing and e-commerce with Palmetto Moon.  


It is such a pleasure to work with these two professionals. We’re excited about the growth of the company and what’s next for the Palmetto Moon brand! 


Call Momentum Marketing at (843) 377-8450 to learn about our PR strategies for success! 


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