Client Spotlight: Polly’s Fine Jewelry Holiday Campaign
For over 30 years, Polly and Richard have worked to grow Polly’s Fine Jewelry into Charleston’s largest local jeweler, with three locations throughout the area. With designer lines including Tacori, Epoque, TAG Heuer, and Gabriel&Co and local items such as Charleston Gate jewelry, they’ve become a trusted Lowcountry resource for those shopping for the perfect gift or engagement ring.
Earlier this year, they came to Momentum Marketing looking to revitalize their marketing – and just in time for the holidays!
Our team had the best time working with Polly, Richard, and their team to come up with the perfect holiday campaign to close out 2019 on a high note.
The Happy Pollydays campaign highlights five overall themes; each featuring top-selling items like engagement rings, diamond jewelry, gemstones, watches, and gifts (such as the Charleston Gate collection).
Our design team used a glamorous, sparkly layout with a hint of the Polly’s signature burgundy to create digital ads to captivate the eye and convert shoppers into buyers!
We carried this same luxurious feel straight into Black Friday
And Cyber Monday to promote the biggest sales of the year.
Within the first month of Polly’s joining the Momentum Marketing family, their website traffic increased 400% (compared to the same time in 2018) and 300% compared to the previous month.
We’ve had so much fun working on this campaign and we cannot wait to continue working with Polly’s Fine Jewelry in 2020!
Welcome to the MO family!
Are you looking to shake up your marketing efforts in 2020? Send us a note and see how we can help you reach your goals! Contact us.