Defining Display Advertising

We took a moment to pick the brain of our VP of Digital Marketing, Alex Kreitman, to understand the meaning of display advertising. Here’s his definition:

“Display advertising is the use of banner ads placed on third-party websites or blogs to drive traffic to a desired website or landing page in order to increase product awareness or create conversations. Display advertising uses demographic and geographic targeting, capturing a user’s cookie and browser history to determine demographics, location, and interests and to target appropriate ads to those browsers. In addition to contextual targeting, display ads are based on a user’s online behavior. This practice is known as behavioral targeting. For example, if a user is known to have recently visited a number of automotive websites, that user can then be served auto-related ads when he or she visits other, non-automotive sites.”

Interested in learning how to make display advertising work for your company? Give Momentum a call at (843) 377-84450.