Effective Windows 8 Surface RT Advertisement

In advertising, there is a fine balance between a perfectly executed product comparison and a “smear” campaign that inevitably backfires.

An advertisement is considered a success when the commercial or print ad persuades a consumer to purchase your product- without feeling like the ad distastefully attacks the competition.

We think this Windows 8 Surface RT commercial flawlessly exhibits all of the right attributes for a winning campaign.

Check out out below!
[youtube=http://www.youtube.com/watch?v=wE7AQY5Xk9w&w=560&h=315]