Five Marketing Tips for Startups

Coming onto the market as a brand-new company with little to no exposure can be difficult and intimidating. What will draw the consumer in? How do you develop customer loyalty to your product and company? Startups that end in failure tend to have little or no marketing for the product that they have produced or the service they are providing. There usually isn’t a compelling enough value proposition or event to cause the buyer to commit to purchasing. Check out these helpful tips and tricks to jumpstart a successful business that will continue to grow.

1. Start a company with a mission and a purpose. Create a never-ending product that can expand and advance to each and every targeted consumer in the market. Set a goal!
2. Find a niche; don’t strive to be everything to everyone right away. Focus and execute the company’s goals.
3. Understand and work with your co-founders by discussing expectations, funds, projects, and important company decision. Collaboration is key in the early stages of a business.
4. Discover who your audience is and use targeted advertising to reach out to the right consumers on a day-to-day basis.
5. Use the voices of the community–influencers, bloggers, and media–to help spread the word of your product or service to improve exposure and sales.

 

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{Blog Post by Kayla Duclos}