Lamborghini Rancho Mirage Debuts In the California Desert And Unveils The New Lamborghini URUS

Last week, Lamborghini Rancho Mirage officially debuted as a new dealership in the California desert with an exclusive unveiling of the world’s first Super Sports Utility Vehicle, the Lamborghini URUS. We were honored to organize the vendor details and design branded materials, such as the signage and invitations, for this stunning event.  


Hosted on Friday, April 27, 2018 at The Vault at BIGHORN, Southern California’s premium vehicle showroom, guests were invited to view and photograph the most distinct and powerful luxury SUV on the market. Attendees also enjoyed hors d’oeuvres, cocktails and entertainment.


Lamborghini describes the URUS, officially released in December 2017, as having “a super sports car soul with the functionality of an SUV.” At 650 horsepower, the URUS ensures the best performance in every situation while attaining the best weight-to-power ration in the entire SUV market.


“As the desert’s first Lamborghini dealership, indiGO Auto Group is honored to make its official debut with the Lamborghini URUS, a truly sleek vehicle that takes this legendary and innovative brand into new territory,” said Todd Blue, Founder and CEO of indiGO Auto Group. “With the continued success of our Lamborghini Houston dealership, we’re excited to bring Lamborghini’s revolutionary design and tradition of luxury to our current and future customers in the California region.” 


BRAVO to Todd Blue and his phenomenal team in Rancho Mirage for introducing Lamborghini to the community with such a unique and exciting event.


Need event design expertise? Give Momentum Marketing a call at (843) 377-8450. 


Call Momentum Today!