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Welcome To Momentum Marketing, McKenzie Welch!

Momentum would like to welcome our newest team member, McKenzie Welch! McKenzie joins the Momentum team with an extensive background in fashion brand marketing, public relations, and social media management. Originally from Kernersville, North Carolina; McKenzie graduated from Appalachian State University with a Bachelor of Science in Apparel Design and Merchandising, as well as, Marketing. While earning her degree, she worked both in retail sales and trade show buying for leading fashion brands such as Ralph Lauren and A’reve Clothing. Her resume includes internships at Rent the Runway and CeCe Feinberg PR, a Miami-based public relations firm. While interning, she produced runway shows for Mercedes Benz Swim Week in Miami and was also named Rent the Runway’s #2 collegiate blogger in their Top 10 National Capstone Blogger competition.
 
Moving to Charleston in 2014, McKenzie began her professional career as the Marketing Director for a local lingerie retailer; managing the company’s marketing and advertising for both their brick and mortar stores and e-commerce sites. Known for her passionate work ethic and creative marketing skills, McKenzie has been recognized as a fashion and marketing expert by her peers, serving as the Fashion Scene Editor for StylePublic.com. She has been featured in both media print and television such as Charleston Magazine, Charleston Style & Design, Skirt Magazine, GearPatrol.com, ABC’s Low Country Live, Charleston Fashion Week, New York Fashion Week; and has served as a panelist at the 2014 Fashion 360 Conference.
 
As an Account Executive at Momentum, McKenzie focuses on serving the firm’s fashion retail and beauty clients in areas of media advertising, brand marketing/pr, social media management, creative content strategies, budgeting, and events. When she’s not working, McKenzie enjoys biking, spending time with family, traveling, and attending concerts!
Call Momentum Today!