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Would you like fries with that?

The fast food industry has mastered the up sell. Use this technique to increase revenues without adding additional marketing expense.   Every customer interaction provides an up sell opportunity.  So it’s essential that you provide training to your staff to maximize every customer point of contact to grow your bottom line.

No matter what you sell, up sell. You need something additional that the customer can purchase – instantly – in addition to your main offer.  Research shows that 40% of your customers will take advantage of an up sell if you ask.  A few categories of up sells:

–          An accessory that compliments the order: need batteries today?

–          A deluxe version that has extra features: multi-level purchase options

–          A supplement that enhances the product: an additional product or service that boosts usability

–          A package that offers related extras: package your products or services with added value

–          A bundle that offers a larger or lengthier version: discounts for buying even more now

Find out more about Momentum Marketing’s “Up Sell Cross Sell Method” by contacting us at 843.377.8450 or info@momentumresults.com.

 

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