Le Mans Week: Loeber Motors Celebrates 24 Hours of Le Mans

Porsche dealerships around the nation celebrated the 24 Hours of Le Mans, which took place on June 17th in France. We had a blast planning Le Mans Viewing Parties for our Porsche Clients. This week on the blog, you’ll get a sneak peek at three viewing parties across the US.

Loeber Motors Porsche in Chicago hosted a midday, upscale event for their customers with catered food, beer, and wine. We set up several HD monitors in the showroom, along with theater-style seating, for guests to enjoy the endurance race. Each attendee left with a renewed love of motorsports and a commemorative 24 Hours of Le Mans tee shirt.

The annual race has been held in Le Mans, France since 1923. The 24 Hours of Le Mans is, as the name suggests, a 24-hour test of speed and endurance for racers.  It’s one of the three “Triple Crown of Motorsports” races held throughout the world (in the same category as the Indianapolis 500 and the Monaco Grand Prix). The course is far from ordinary, as the race doesn’t take place on a traditional track. Instead, cars race through a course cut through the relatively small town in France. The goal of any racer is to complete the course in record time and drive for an entire day without any malfunctions of the vehicle. 2017 marks the 85th year of the iconic race, and we’re excited for Porsche to take part in the festivities. This year, the Porsche 919 Hybrid is competing for Porsche’s 3rd consecutive win in the endurance race.

The Porsche 919 Hybrid is a Le Mans Prototype with a composite fiber monocoque featuring a honeycomb aluminum core. The engine is a V4 with turbocharging providing the racecar with 900 horsepower to send it from zero to sixty in 2.2 seconds and from zero to 120 in just 4.8 seconds. For the hybrid portion, the 919 runs on a powerful lithium-ion battery.

Racing has always been important to Porsche because performance on the track leads to perfection in the production of road vehicles. Porsche explains, “It was over 60 years ago that Ferry Porsche had his vision of the sports car of the future. A vision that has become our mission. This is because motorsports gives rise to ideas that are developed, tested and enhanced under the toughest conditions until they are not only at home at the top of the podium, but also on public roads. Porsche Motorsport is very much the soul of our series production vehicles.”

Need a company helping to perfect your company’s events? Give Momentum Marketing a call at (843) 377-8450.

Call Momentum Today!