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Yelp Celebrates 20 Million Reviews

Yelp.com, a user-generated review site, just announced that it has reached its 20 millionth review milestone.

Unlike other websites that feature check-in capabilities (such as Foursquare or Facebook), Yelp has stood out for its dynamic reviews. Users can write about and rate their favorite (and not so favorite) local businesses.

What’s important about these statistics? For starters, it shows that word-of-mouth referrals are only going to continue expanding online. What’s more, we’ll probably see more sites include reviewing features for their users.

If your business doesn’t keep track of its online reviews and customer ratings, now is the time to take notice. Don’t be afraid to take charge of what your reviewers are saying. Respond to negative criticism with a polite, succinct response, and respond quickly. Leaving negative reviews hanging for weeks, months – even years – at a time only further emphasizes that your business has a passive online presence – the exact opposite of your critics. Don’t forget to thank your compliments, either!

Overwhelmed by the online masses? Don’t fret – call Momentum today! (843) 377-8450.

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