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Three years ago, Mayor Riley officially recognized June 30th as Social Media Day in Charleston. Each year since, social media experts have come together to celebrate the growth of the industry. Social Media Day 2016, held at the Charleston Museum, added a new element to
The Super Bowl XLIX last night in Phoenix was way more than just an 'edge of your seat' football game down to the last twenty seconds. It was a landslide win for viewers, advertisers, sponsors and the NBC network. The equally yoked match up between the
DIG SOUTH is the Southeast's Interactive Festival right here in Charleston from April 9-13, 2014 that celebrates all things creative, marketing, social media, digital and more through seminars and panels that include some of the brightest minds in the industry. Our Social Media Content Manager, Chelse Hensley
For many of us, Facebook has become a standard way to document our daily lives. As Facebook turns 10 today, we'd like to reflect how the social media leader has grown from a college-based website to stay connected with classmates has transformed into a popular
Since we are a full service advertising and marketing firm, all of us at Momentum Marketing naturally analyze ads and commercials a little more than the average joe. That means Super Bowl Sunday is a special day for us. The big game may have been
Good ole southern hospitality occurred during the extreme winter weather here in the South. We found this article chronicling how Facebook and other social media networks came in handy for good Samaritans to help rescue those who were trapped in their cars or took to
Now that the Super Bowl will be here before we know it, we thought we'd round up the top 5 most shared Super Bowl commercials of all time. Enjoy! 1.) The Force - Volkswagen (2011) [youtube=http://www.youtube.com/watch?v=R55e-uHQna0&w=640&h=360] 2.) Budweiser: 9/11 Tribute (2002) [youtube=http://www.youtube.com/watch?v=J3eQmzw6n3k&w=640&h=360] 3.) Budweiser: Brotherhood (2013) [youtube=http://www.youtube.com/watch?v=DNWURTYwn3k&w=640&h=360] 4.) Ram Trucks: Farmer (2013) [youtube=http://www.youtube.com/watch?v=AMpZ0TGjbWE&w=640&h=360] 5.)
2013 has been an excellent year for advertising and creating commercials, not only for our clients, but for the entire advertising industry as well. We've seen some great ads and some not so great ads and now that we are about to look upon 2014
In advertising, there is a fine balance between a perfectly executed product comparison and a "smear" campaign that inevitably backfires. An advertisement is considered a success when the commercial or print ad persuades a consumer to purchase your product- without feeling like the ad distastefully attacks
