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Momentum Marketing / Innovative Marketing  / Industry News
October 14, 2011 In Industry News By admin

Facebook recent's updates: What you need to know

Still trying to figure your way around the new Facebook newsfeed? With every Facebook upgrade, we too have to learn the new tips and tricks to navigate the changes, as well as get a feel for what the upgrades do for us as users. Here

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October 6, 2011 In Industry News By admin

Momentum Remembers Steve Jobs

We're saddened by the death of Steve Jobs yesterday, who was truly one of the greatest innovators, leaders and minds of the world. Even if you have never owned an Apple product, his work has changed the way we see digital; every little piece of

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September 30, 2011 In Industry News, Innovative Marketing By admin

Google+…Already Marketing with a Celebrity Tie-in

We saw this afternoon that Google's home page has a nice little celebrity tie-in to its Google+ promotion. Underneath the search bar is a clean line of text that simply states, "Hang out with the Black Eyed Peas on Google+ right before they go on stage.

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September 29, 2011 In Industry News, Momentum Strategies By admin

Cinema Advertising: is it still effective?

Many of you may wonder, "Is cinema advertising still effective?" Momentum's answer is: Yes! Right now, we currently are running a movie advertisement for one of our clients and are having fantastic results. Our client's retail locations are near movie theaters, so it makes perfect sense

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September 9, 2011 In Industry News By admin

What's Next with QR Codes: Personalized Celebrity Greetings

What's the buzz with QR codes? Turns out their popularity is growing as marketers are using the smartphone-required device and reaching out to different demographics. Statistics continue to show that QR code usage is also on the uprise. We're fans of how Quaker is enabling the

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August 25, 2011 In Industry News By admin

Millennials: Are they part of your target market?

Are Millennials in your company's target demographic? Millennials (born 1982-2001) or Generation Y, are more aware of a brand's campaigns than any other age group, specifically if it's cause marketing (think Gap's (RED) campaign or Dove's Campaign for Real Beauty). Media Post reports that 40%

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August 18, 2011 In Industry News By admin

Worldwide Social Media statistics – Where do you fit in?

Check out this fascinating video that incorporates not only a cool, creative design, but also some pretty interesting facts on social media. For example, did you know that if Facebook were a country, it would be the third largest in the world? [youtube=http://youtu.be/3SuNx0UrnEo]We're impressed with many

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August 11, 2011 In Industry News, Innovative Marketing By admin

Momentum Inspiration: Coca-Cola's New Freestyle Soda Machine

We love what Coca-Cola is doing to blend marketing, advertising and branding efforts with its new machine, the Freestyle soda fountain. Coca-Cola, one of the advertising and branding behemoths of the world, has plans to unveil the machine in 80 of its different markets by the

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August 5, 2011 In Industry News By admin

Smart phone users on the rise – is your business ready?

Are you a smart phone user? If so, you're one of the millions of U.S. customers who is as well. Mashable published a cool graphic today that maps Android vs. iOS vs. Blackberry users across the nation; where does your state fit in? Click on the

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July 29, 2011 In Industry News By admin

Multiple Social Media Profiles? Vary Your Content

Like the average Internet user, you probably have several social media profiles across the Web where you share and post content. (We post content on this blog, on Twitter and on our Facebook page.) If you have invested time conversing in each medium, you probably

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